A comprehensive strategy to elevate your practice's brand, patient experience, and online presence.
| Category | Phase 1 Deliverables |
|---|---|
| Brand Identity | Brand discovery session, logo refinement or redesign, color palette, typography selection, visual identity system, and brand style guide. |
| Website Strategy & Design | Site planning, page structure, user experience planning, custom website design, mobile-responsive layouts, calls-to-action, and contact/appointment forms. |
| WordPress Development | Custom WordPress build, responsive development, easy-to-edit content management, cross-browser testing, speed optimization, security best practices, and launch assistance. |
| On-Site SEO | Keyword research, SEO-friendly page structure, title tags, meta descriptions, header optimization, image optimization, internal linking, XML sitemap, and search engine indexing best practices. |
| AI Optimization | AI-ready website structure, semantic content organization, schema markup, structured headings, crawl optimization, and technical enhancements designed to improve visibility in AI-powered search experiences such as ChatGPT, Google AI Overviews, and other emerging search platforms. |
| Tracking & Launch Setup | Google Search Console setup, Google Analytics setup, basic performance review, final pre-launch testing, and post-launch support. |
| Category | Phase 2 Deliverables |
|---|---|
| Google Business Profiles | Optimize all four Google Business Profiles, including business descriptions, services, categories, office hours, photos, and practice information. |
| Location Pages | Optimize each office location page with unique content, localized keywords, embedded maps, directions, and location-specific calls to action. |
| Business Listings | Audit and correct business listings across major directories, ensure Name, Address, and Phone (NAP) consistency, and submit to trusted local and healthcare directories. |
| Local Search Optimization | Improve local keyword targeting, geographic relevance, service area optimization, and location-specific schema to strengthen visibility in local search results. |
| Reviews & Reputation | Develop a Google review strategy, provide recommendations for generating more patient reviews, and establish best practices for responding to reviews. |
| Performance Monitoring | Benchmark local search performance, monitor visibility across all four locations, evaluate competitors, and provide recommendations for continued improvement. |
| Category | Phase 3 Deliverables |
|---|---|
| Professional Stationery | Business cards, letterhead, envelopes, and branded email signatures designed to create a polished and consistent professional identity. |
| Patient Materials | Referral pads, appointment cards, patient handouts, and other printed materials that improve communication while reinforcing the Modern Perio brand. |
| Practice Collateral | Presentation folders, informational inserts, and branded collateral to support consultations, referrals, and patient education. |
| Office Graphics | Interior signage concepts, environmental graphics, and branded design elements that create a cohesive in-office experience. |
| Digital Assets | Digital marketing graphics and branded assets that maintain consistency across presentations, email communications, and future marketing initiatives. |
| Category | Phase 4 Deliverables |
|---|---|
| Social Profiles | Facebook, Instagram, and LinkedIn profile graphics, cover images, and branded account assets. |
| Canva Template Library | A library of fully editable Canva templates that allows your team to easily create future social media content while maintaining brand consistency. |
| Educational Content | Templates for educational posts, treatment highlights, oral health tips, and patient awareness campaigns. |
| Practice Promotions | Reusable templates for announcements, testimonials, office updates, doctor spotlights, and patient success stories. |
| Story Assets | Instagram Story templates, Highlight cover icons, and supporting graphics designed for quick, consistent social media updates. |
| Category | Phase 5 Deliverables |
|---|---|
| Planning | Creative planning, interview preparation, shot list development, production schedule, and coordination to maximize the value of the media session. |
| Photography | Professional photography of the doctors, team, office, patient interactions (when appropriate), treatment rooms, equipment, and other custom brand imagery for use across print and digital marketing. |
| Video Production | Half-day on-site filming including doctor interviews, patient testimonials (if available), professional audio capture, and cinematic B-roll throughout the practice. |
| Editing | Professional photo retouching, video editing, color correction, audio enhancement, licensed music, and final review. |
| Final Assets | A professionally edited collection of photography and video assets optimized for use across the website, social media, digital marketing, print materials, presentations, and future promotional campaigns. |
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